Introduction
The 2024 Ford Bronco isn’t just another SUV rolling off the assembly line. It’s a statement, a lifestyle choice, and quite frankly, the vehicle that brought back the spirit of genuine off-road adventure to mainstream America. When Ford revived the Bronco nameplate after a 25-year hiatus, enthusiasts wondered if it could live up to the legacy. The answer? It exceeded expectations, and the 2024 model year continues that winning streak.
You’re probably here because you’ve seen these rugged beauties conquering trails, parked at your local coffee shop, or dominating your social media feed. Maybe you’re considering making one your own. Whatever brought you here, you’re about to get the complete rundown on what makes the 2024 Ford Bronco one of the most talked-about vehicles on the market today. From engine options to trim levels, off-road capabilities to everyday practicality, we’re covering it all.
What Makes the 2024 Ford Bronco Special?
The 2024 Ford Bronco stands out in a crowded SUV market for several compelling reasons. First, it delivers authentic off-road capability that rivals dedicated rock crawlers. Second, it offers surprising versatility for daily driving. Third, Ford has created an entire ecosystem around the Bronco brand that makes ownership feel like joining an exclusive club.
This isn’t your typical crossover pretending to be rugged. The Bronco features body-on-frame construction, just like serious trucks. It comes with solid axles and real four-wheel-drive systems. You can remove the doors and roof panels. These features put it in direct competition with the Jeep Wrangler, and many experts argue the Bronco actually surpasses its rival in several key areas.
The 2024 model year brings refinements based on owner feedback from previous years. Ford has improved the hardtop mechanism, enhanced interior materials, and fine-tuned the suspension. They’ve also expanded color options and introduced new package combinations. The result is a more polished product that hasn’t lost any of its raw, adventurous character.
Trim Levels and Configurations
The 2024 Ford Bronco lineup offers something for everyone, from casual weekend warriors to hardcore trail enthusiasts. Understanding the trim levels helps you find the perfect match for your needs and budget.
Base and Big Bend
The base Bronco starts the lineup with impressive standard features. You get steel bumpers, 16-inch wheels, and cloth seating. The Big Bend trim adds more comfort and convenience features. These entry-level models prove you don’t need to spend top dollar to experience Bronco ownership.
Both trims come standard with four-wheel drive. They include Ford’s terrain management system. You also get skid plates and tow hooks. The base models work perfectly for buyers who plan to add their own aftermarket modifications.
Black Diamond and Outer Banks
The Black Diamond caters specifically to off-road enthusiasts. It features 17-inch wheels with all-terrain tires, upgraded shocks, and steel front and rear bumpers. The Sasquatch Package becomes available at this level, dramatically increasing off-road capability.
The Outer Banks takes a different approach. It focuses on style and comfort. You get body-colored fender flares, unique grille styling, and more premium interior materials. This trim appeals to buyers who want Bronco attitude with a touch more refinement.
Badlands, Wildtrak, and Everglades
The Badlands represents the sweet spot for serious off-roaders. It includes front and rear locking differentials, position-sensitive Bilstein shocks, and 17-inch beadlock-capable wheels. The high-clearance fender flares give you extra room for larger tires.
Wildtrak brings luxury to the trail. It combines Badlands off-road hardware with premium interior touches. You get unique styling elements, including a signature grille and special badging.
The Everglades variant specifically targets adventure seekers who encounter water crossings. It features a factory snorkel, marine-grade vinyl seats, and a sealed underbody. The raised air intake allows you to ford up to 36.4 inches of water.
Heritage and Heritage Limited
These special editions pay homage to classic Bronco styling. The Heritage models feature retro color combinations, unique wheels, and throwback design elements. They blend modern capability with nostalgic aesthetics. The Heritage Limited sits at the top of the lineup with the most luxurious appointments.
Engine Options and Performance
The 2024 Ford Bronco offers three powertrain choices. Each delivers different characteristics suited to various driving styles and priorities.
2.3-Liter EcoBoost Four-Cylinder
The standard engine produces 300 horsepower and 325 pound-feet of torque. This turbocharged four-cylinder provides surprising punch while delivering decent fuel economy. It pairs with either a seven-speed manual transmission or a ten-speed automatic.
The manual transmission appeals to purists who want maximum control. The automatic proves more practical for everyday driving and stop-and-go traffic. Both transmissions handle the engine’s power delivery smoothly.
Real-world fuel economy hovers around 18 mpg city and 20 mpg highway with the automatic. The manual typically achieves slightly better numbers. These figures seem reasonable considering the Bronco’s size, weight, and capability.
2.7-Liter EcoBoost V6
Step up to the 2.7-liter V6, and you get 330 horsepower and 415 pound-feet of torque. This engine only pairs with the ten-speed automatic transmission. The extra power becomes noticeable when merging onto highways, towing, or climbing steep trails.
The V6 adds about $2,000 to your bottom line. For many buyers, especially those planning to tow or tackle challenging terrain regularly, the investment makes sense. The additional torque provides more confidence in demanding situations.
Fuel economy takes a small hit with the V6. Expect around 17 mpg city and 19 mpg highway. The difference isn’t dramatic enough to outweigh the performance benefits for most buyers.
Raptor’s High-Output 3.0-Liter V6
The Bronco Raptor deserves special mention. It features a high-output twin-turbo 3.0-liter V6 producing 418 horsepower and 440 pound-feet of torque. This beast transforms the Bronco into a desert-running monster truck.
The Raptor includes massive 37-inch tires, long-travel suspension, and a wider track. It competes directly with hardcore off-road vehicles. However, the Raptor carries a significantly higher price tag and falls outside the scope of standard Bronco discussion.
Off-Road Capabilities
The 2024 Ford Bronco truly shines when the pavement ends. Ford engineered this SUV with genuine trail credentials, not just marketing hype.
G.O.A.T. Modes
The Terrain Management System includes seven G.O.A.T. (Goes Over Any Terrain) modes. These modes adjust throttle response, transmission behavior, traction control, and stability control for different conditions. The modes include Normal, Eco, Sport, Slippery, Sand, Baja, Mud/Ruts, and Rock Crawl.
Each mode optimizes the Bronco’s behavior for specific terrain. Rock Crawl mode, for example, manages wheel slip precisely to maintain momentum over obstacles. Baja mode allows controlled slides in sandy conditions. You simply turn a knob, and the Bronco adapts.
Ground Clearance and Approach Angles
The base Bronco offers 8.3 inches of ground clearance. Add the Sasquatch Package, and that increases to 11.6 inches. Approach angles range from 35.5 to 43.2 degrees depending on configuration. Departure angles reach up to 37.2 degrees.
These numbers translate to real-world capability. You can drive over larger obstacles without scraping. Steep inclines become manageable. The Bronco clears trails that would stop most SUVs cold.
Water Fording
Standard Broncos can ford up to 23.6 inches of water. The Sasquatch Package increases that to 33.5 inches. The Everglades, with its factory snorkel, manages an impressive 36.4 inches.
These depths allow you to cross streams and navigate flooded sections confidently. The electrical systems and air intake receive special sealing to prevent water intrusion. You won’t find this level of water fording capability in typical crossovers.
Sasquatch Package
This legendary option package transforms any Bronco into a trail dominator. It includes 35-inch mud-terrain tires, beadlock-capable wheels, high-clearance fender flares, and a 4.70 final drive ratio. You also get front and rear locking differentials and upgraded shocks.
The Sasquatch Package costs several thousand dollars extra. However, it delivers capability that would cost far more to achieve through aftermarket modifications. For serious off-roaders, it represents tremendous value.
Interior Design and Technology
Step inside the 2024 Ford Bronco, and you find a surprisingly refined cabin. Ford balanced rugged functionality with modern convenience and comfort.
Dashboard and Controls
The dashboard features upright styling that maximizes visibility. Large knobs and buttons work easily with gloves on. The center stack includes auxiliary switches for adding aftermarket accessories. These thoughtful touches show Ford understands its audience.
Higher trims include an 8-inch or 12-inch touchscreen running Ford’s SYNC 4 system. The interface responds quickly and logically. Apple CarPlay and Android Auto come standard. Voice commands work reliably for common functions.
The available digital instrument cluster displays important off-road information. You can monitor pitch, roll, steering angle, and individual wheel articulation. These readouts help you navigate challenging terrain more effectively.
Seating and Space
Front seats provide excellent support and visibility. The high seating position gives you a commanding view of the trail ahead. Available leather upholstery adds a premium feel. Heated and ventilated seats become available on higher trims.
Rear seat space proves adequate for adults on shorter trips. Taller passengers might find legroom slightly tight on longer journeys. The upright seating position helps maximize headroom. Rear seats fold flat to expand cargo capacity.
The four-door Bronco offers significantly more rear seat room than the two-door variant. Families will appreciate the extra space. The two-door works better for couples or individuals prioritizing maneuverability.
Cargo Capacity
The four-door Bronco provides 35.7 cubic feet behind the rear seats. Fold those seats down, and capacity expands to 77.6 cubic feet. These numbers rival many midsize SUVs. The two-door offers less space but still handles weekend gear easily.
The rear cargo area features washable surfaces and tie-down points. You can hose out dirt and mud without worry. The tailgate includes a convenient flip-down panel for accessing the cargo area when the spare tire is mounted.
Safety Features and Driver Assistance
The 2024 Ford Bronco includes a comprehensive suite of safety technologies. Ford makes many features standard across the lineup.
Standard Safety Equipment
Every Bronco comes with automatic emergency braking, pedestrian detection, and blind-spot monitoring. Lane-keeping assist helps prevent unintended drifting. Rear cross-traffic alert warns of approaching vehicles when backing up.
These systems work reliably without feeling intrusive. You can adjust sensitivity levels or disable certain features when off-roading. The systems reactivate automatically when you restart the vehicle.
Available Advanced Features
Higher trims offer adaptive cruise control with stop-and-go functionality. This system maintains set distances from traffic automatically. It significantly reduces fatigue during highway driving.
Available trail cameras mount under the front bumper and in the grille. These cameras show what’s directly ahead of and beneath the Bronco. They help you place wheels precisely on narrow trails and avoid hidden obstacles.
Removable Doors and Roof
One of the 2024 Ford Bronco’s most celebrated features is its open-air capability. Both doors and roof sections remove, creating a genuine outdoor driving experience.
Door Removal Process
The doors lift off easily with just a few steps. You disconnect the wiring harness, remove the check strap, and lift upward. The doors aren’t as light as Jeep Wrangler doors, but they’re manageable. Ford includes door storage bags with every Bronco.
You need to store the doors properly when removed. Some owners invest in wall-mounted storage systems. Others keep them in their garage. Driving doorless creates an unmatched feeling of freedom and connection with your surroundings.
Roof Options
The Bronco offers several roof configurations. The standard soft top folds back like a traditional convertible. It stores behind the rear seats. The operation takes practice but becomes easier with repetition.
The available hardtop features removable panels over the front seats and a fixed rear section. Some trims offer a modular hardtop where all sections remove. Panel storage becomes important with hardtops since they’re heavy and bulky.
Towing and Payload Capacity
The 2024 Ford Bronco handles towing duties better than you might expect. Maximum towing capacity reaches 4,500 pounds with the 2.7-liter V6 and appropriate equipment. The 2.3-liter engine tows up to 3,500 pounds.
These capacities accommodate boat trailers, camping trailers, and equipment haulers. You’ll want to invest in the trailer tow package for the best experience. This package includes a hitch receiver, wiring harness, and trailer sway control.
Payload capacity varies by configuration but generally ranges from 1,000 to 1,300 pounds. This capacity handles camping gear, bikes, kayaks, and other adventure equipment easily.
Customization and Accessories
Ford created an entire ecosystem of accessories for the 2024 Ford Bronco. The official accessory catalog includes hundreds of parts and upgrades.
Factory Accessories
Ford offers everything from roof racks to winches. You can add rock rails, interior storage solutions, and camping equipment. Many accessories install using pre-wired auxiliary switches on the dashboard.
The modular design philosophy extends to accessories. Ford engineered mounting points throughout the vehicle. This approach makes adding accessories easier than with most SUVs.
Aftermarket Support
The aftermarket has embraced the Bronco enthusiastically. Companies offer bumpers, suspension lifts, lighting upgrades, and armor. The selection rivals what’s available for the Jeep Wrangler.
Popular modifications include larger tires, upgraded bumpers, and enhanced lighting. Many owners also add rooftop tents, storage systems, and recovery equipment. The Bronco community shares ideas and modifications actively online.
Pricing and Value
The 2024 Ford Bronco starts around $40,000 for a base two-door model. Four-door models begin closer to $45,000. Prices climb quickly as you add options and move up trim levels. A well-equipped Badlands or Wildtrak easily surpasses $60,000.
The Bronco holds its value remarkably well. Used models often sell for close to their original MSRP. Demand remains strong, and production constraints have kept inventory tight. This strong resale value helps offset the initial purchase price.
Compared to competitors, the Bronco offers competitive pricing. It matches up closely with the Jeep Wrangler while offering arguably better standard equipment. The Toyota 4Runner costs less but feels dated inside and lacks removable doors.
Reliability and Maintenance
Early Bronco models experienced some quality issues. Ford addressed most problems through recalls and service campaigns. The 2024 model benefits from these corrections and shows improved reliability.
Regular maintenance follows typical Ford intervals. The turbocharged engines require synthetic oil. Off-road use necessitates more frequent service. Differential fluid changes become important if you regularly use four-wheel drive in challenging conditions.
Warranty coverage includes three years or 36,000 miles of bumper-to-bumper protection. The powertrain warranty extends to five years or 60,000 miles. These terms match industry standards.
Living With the 2024 Ford Bronco Daily
Many buyers wonder if the 2024 Ford Bronco works as a daily driver. The answer depends on your priorities and lifestyle. The Bronco handles commuting and errands competently. However, it doesn’t ride as smoothly as car-based crossovers.
Wind noise increases noticeably at highway speeds, especially with the soft top. The boxy shape creates aerodynamic drag that affects fuel economy and refinement. You’ll visit gas stations more frequently than with more efficient vehicles.
Parking the four-door Bronco takes attention due to its length and width. The two-door maneuvers more easily in tight spaces. Visibility generally proves excellent thanks to the upright seating position and large windows.
The ride quality feels truck-like, especially with the Sasquatch Package. You feel bumps and road imperfections directly. The firm suspension pays dividends off-road but compromises highway comfort. Most owners accept this tradeoff willingly.
Who Should Buy the 2024 Ford Bronco?
The 2024 Ford Bronco appeals to specific buyer profiles. Outdoor enthusiasts who actually use their vehicle’s capability will love it. The Bronco excels at accessing remote campsites, trailheads, and beaches. It turns weekend adventures into possibilities rather than pipe dreams.
Style-conscious buyers who want to stand out will appreciate the distinctive design. The Bronco turns heads everywhere. It projects confidence and capability. You make a statement driving one.
However, the Bronco isn’t for everyone. Families prioritizing refinement, fuel economy, and ride comfort should consider alternatives. The three-row crossover segment offers more practical options for suburban life.
Buyers seeking maximum off-road capability will find the Bronco delivers. It competes directly with the Jeep Wrangler and often wins comparison tests. The engineering, features, and capability justify the hype.
Conclusion
The 2024 Ford Bronco represents modern automotive design at its most exciting. Ford successfully revived a legendary nameplate and created a vehicle that honors its heritage while embracing contemporary technology. Whether you’re conquering rocky trails or simply driving to work, the Bronco makes every journey feel like an adventure.
You get genuine capability, distinctive styling, and surprising versatility. The range of trim levels means there’s a Bronco for different budgets and preferences. From the base model to the luxurious Heritage Limited, each variant delivers the core Bronco experience.
If you value adventure, capability, and standing out from the crossover crowd, the 2024 Ford Bronco deserves serious consideration. It’s not perfect, but its strengths far outweigh any weaknesses for the right buyer. Schedule a test drive and experience the Bronco difference yourself. You might just find yourself joining the growing community of Bronco enthusiasts.
Frequently Asked Questions
What is the fuel economy of the 2024 Ford Bronco?
The 2024 Ford Bronco achieves approximately 18 mpg city and 20 mpg highway with the base 2.3-liter engine and automatic transmission. The 2.7-liter V6 returns slightly lower numbers at 17 mpg city and 19 mpg highway. These figures vary depending on configuration, driving style, and whether you’re using four-wheel drive.
Can you daily drive a Ford Bronco?
Yes, you can daily drive a 2024 Ford Bronco, though it feels more truck-like than typical crossovers. It handles commuting and errands well but produces more wind noise and uses more fuel than car-based SUVs. The ride quality feels firm, especially with off-road packages. Many owners successfully use their Broncos as daily drivers and love the experience.
What’s the difference between the two-door and four-door Bronco?
The four-door Bronco offers significantly more rear seat legroom and cargo space. It measures about 20 inches longer overall. The two-door provides better maneuverability on tight trails and easier parking in urban areas. The four-door works better for families, while the two-door suits couples or individuals prioritizing off-road agility.
Is the Sasquatch Package worth it?
The Sasquatch Package significantly enhances off-road capability with 35-inch tires, locking differentials, and increased ground clearance. If you regularly tackle challenging trails, it’s absolutely worth the investment. For casual off-roaders or those who primarily drive on pavement, the standard setup provides sufficient capability while maintaining better on-road manners.
How does the Bronco compare to the Jeep Wrangler?
The 2024 Ford Bronco offers more standard technology, better engine options, and arguably superior interior quality compared to the Jeep Wrangler. The Wrangler counters with lighter doors, a larger dealer network, and more extensive aftermarket support. Both excel off-road, and the choice often comes down to personal preference and brand loyalty.
What problems does the 2024 Ford Bronco have?
Early Bronco models experienced hardtop fit issues and some quality control concerns. Ford has addressed most problems through recalls and improvements. The 2024 model shows better reliability, though the turbocharged engines require proper maintenance. Some owners report wind noise with soft tops and minor interior rattles on rough roads.
How much does a 2024 Ford Bronco cost?
Base two-door models start around $40,000, while four-door variants begin near $45,000. Well-equipped models with popular options easily exceed $55,000 to $60,000. The Bronco Raptor tops $80,000. Prices vary significantly based on trim level, options, and packages. Strong demand means dealers rarely discount new Broncos below MSRP.
Can the Bronco fit 35-inch tires?
The Sasquatch Package comes standard with 35-inch tires and the necessary clearance. Without this package, fitting 35-inch tires requires modifications including leveling kits or suspension lifts. The wheel wells and fender flares on non-Sasquatch models don’t provide enough clearance for 35-inch tires without rubbing during articulation.
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